SQUARE ICONS#01

Season
FW26

Team
 
DVT - Theresa Reck
Marketing - Alex Kern

Year of design
2024

Image credit
Atmos

This project reimagines adidas most iconic footwear silhouettes through the introduction of a distinctive square-toe shape, creating a new expression.

I was inspired  inspired by  the structure form of pointe ballet shoes. Their rigid, boxy construction creates a striking visual which takes streetwear language to a fashion space.
The feel is clean, minimal and sleek and the materials explorations are soft , shinny leathers to bring a formal dressy look to the capsule.



SKETCHES AND MOORDBOARD
MEDIUM PHOTOSHOP


     

     





 


Media and References

- https://www.highsnobiety.com/p/adidas-superstar-square-toe/
- https://www.designboom.com/design/adidas-corners-iconic-stan-smith-square-toe-sq-edition/
- https://www.gqmagazine.fr/article/stan-smith-adidas-sq-sorties-sneakers-2026