10.CAMPUS ROTATION — yousslaissao

HER CAMPUS ROTATION

#10

Season
FW25

Team
DVT - Amanda Anstoots
Marketing - Fanny Cochard

Year of design
2023

Image credit
@ballzy_lit

This collection was designed for the next generation of consumers, translating the comfort trend into a footwear family for teenage girls with a laid back streetwear aesthetic.

This capsule is the extension of the adidas campus Y2k, that went tiktok viral among Gen alpha and GenZ consumers.

The range includes a sneaker wedge, a cozy mule, a cozy boot, and a comfort slide, each developed with a distinctive design language inspired by skate culture and the early 2000s.

The goal was to design a fresh offer for her wardrobe and everyday staples while capturing that young styling.

SKETCHES AND MOORDBOARD
MEDIUM PHOTOSHOP
NO AI USED IN THIS PROJECT

CAMPUS 00s WINTER BOOT

CAMPUS 00s WINTER MULE

CAMPUS 00s WEDGE

CAMPUS 00s SLIDE

Media and References

- https://www.instagram.com/p/DN3mhuMWoVX/?img_index=1
- https://www.instagram.com/p/DakxXDciiNE/?img_index=3
- https://nelly.com/eu/product/adidas-originals-campus-bold-w_701260-0012/